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Be certain of nothing. Be prepared for anything.
...These are not our core tenets. These are our sole tenets. There’s a whole world out there. Full of possibility. Full of plans. But plans are for people who need them. You don’t make plans, you make room for opportunity. The only direction you follow is forward. The only action you know is GO. The only structure you need are the clothes on your back. Clothes that are versatile enough for a day with no plan.
Because in one second you may be chasing daylight on a weekend hike, and the next you’re chasing spirits down at the local pub. And sure, along the way you might catch a bit of rain. Or snow. Or mud. OR – maybe you catch a break. But opportunities don’t come to the most planned. They come to the most prepared.
So no, you don’t need plans. You simply need a layer that’s prepared for whatever comes your way. After all, your mantra has always been…
Plan less, go more….
Who are we?
A couple of young entrepreneurs from Boston who strive to do away with plans to make room for opportunities.
We sought to create a brand that speaks directly to the type of people we are. A brand built on our sole tenets: be certain of nothing, be prepared for anything. How? By utilizing handcrafted designs, premium fabrics and modern fits. A brand and values that anyone who is part of the GOCO family can live by and be proud of.
We won't settle. And we haven't. Every fabric, thread, and stitch are built with conviction and intention. Every product is designed to be as versatile as it is sleek. Every customer is treated like a member of our family.
Plan less, go more.
Charlie & Owen
Q&A with the founders
Get to know us a little better. Here's a Q&A we did that we hope will give you some more insight to who we are!
+ What’s your favorite piece of clothing you own right now (besides The Pullover)?
O: This is a tough one… nothing I own is quite as versatile as The Pullover, but I do have a pair of joggers that I wear around the house whenever possible. Being from Boston, I also love my J-Crew winter coat.
C: Hmm... Right now probably this fleece-lined corduroy jacket from Land’s End. I just love the feeling, warmth and style that comes from such a simple piece. It switches off with The Pullover most days.
+ What’s your favorite accessory?
O: I’m a big fan of watches, necklaces, and other wrist-wear. The little things are what make a solid fit. Watches in particular are an accessory I’ve worn and collected for a long time.
C: If you count shoes, it’s every pair I own. But, other than that, I’d say overall that the right pair of sunglasses can really elevate a look.
+ What’s your favorite activity to do in The Pullover
O: Oh man… where to begin? It’s hard for me to pin down one activity because I bring it everywhere. I love that I can wear it to work, then the gym, and then to do whatever I do after the gym. The versatility of The Pullover is what makes it so awesome.
C: I love running or hiking in it when it’s cooler out. The wool layer really gives you all the warmth you need, with breathability so you’re never overheating. Plus, a little rain or snow won’t kill you, which you need in the northeast.
+ What do you wear with the Pullover?
O: One of my favorite parts about The Pullover is that you can layer it up and down based on the temperature. It’s thin and lightweight enough to wear it under a jacket in the winter, but warm enough to be the only thing you wear in the fall and spring.
C: For me, a nice pair of joggers and sneakers gives me the perfect "athleisure" look. But I’ll also wear it out with corduroy pants and boots or something like that.
+ What does ‘plan less, go more’ really mean to you?
O: To me it’s a mindset. Not allowing a plan to restrict you from getting out into the world. Life is unpredictable, don’t stress about it. Plan less, go more.
C: Freedom. It’s the idea that when you’re in the ‘plan less, go more’ mentality, no matter what you’re doing, you’re ready for the day. It liberates you from the stresses of life, and we’re excited to hopefully have a small hand in that. For us, plans are optional.
+ Favorite food?
O: Hard to choose one, but probably my Nonna’s gnocchi. My mouth is watering just thinking about it.
C: It’s hands down pasta for me. I try not to eat it too much, but it’s tough sometimes.
+ Favorite hobbies?
O: I love being outdoors, and any type of board sport. Surfing and snowboarding are two of my favorites. Watching and playing sports.
C: Golf, skiing, running, reading a good book, watching or going to the movies. And I love thrift shopping. Finding the right balance between staying active and relaxing is where I like to be.
+ What’s something not that many people know about you?
O: I’m a first generation Italian. My mother was born in Italy, and moved to Brooklyn, NY when she was young. Unfortunately, I can barely speak the language.
C: I’m really good at juggling. In the 5th grade school circus, I did this trick where one of the balls was an apple, and I ate the entire thing while juggling it during my routine. To this day, probably the best moment of my life.
+ Why did you want to be an entrepreneur/ what does it mean to you to chase that?
O: I’ve wanted to be an entrepreneur for as long as I can remember. My first venture was back in middle school when I started a lawn mowing business with a couple friends. Building something for our own was a feeling that has stuck with me since. There’s nothing quite like the feeling of succeeding at something you’ve worked hard to bring to life.
C: I feel like I’m a pretty passion-driven person. I’ve never been one to settle into a specific lane. So for me, I don’t think I ever really decided to be an “entrepreneur.” But as I got older, I found it was sort of an excuse to dream big. So to get the chance to dream big and create something stemming from passion, those are the opportunities I’ll always chase.